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Killing Us Softly 4 (2010) - 1/2


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Uploaded by on Aug 14, 2011

In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.

Jean Kilbourne, Ed.D. is internationally recognized for her groundbreaking work on the image of women in advertising and for her critical studies of alcohol and tobacco advertising. In the late 1960s she began her exploration of the connection between advertising and several public health issues, including violence against women, eating disorders, and addiction, and launched a movement to promote media literacy as a way to prevent these problems. Kilbourne is the creator of the renowned Killing Us Softly: Advertising's Image of Women film series and the author of the award-winning book Can't Buy My Love: How Advertising Changes the Way We Think and Feel and co-author of So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids.





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  • Your penis might be too small, too droopy, too limp, too lop-sided, too narrow, too fat, too pale, too pointy, too blunt, or just two inches. but at least you can have a great pair of jeans lol

  • 19:40

    Yet another image that makes me want to punch that chauvinistic asshole Justin Timberlake in the neck.

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  • This woman (Jean Kilbourne) is a commendable scholar and orator on the subject.

    Wonderful upload, thanks!

  • @vivg Or do we not stand up to them because we have been desensitized to sexist images? If I stood up to every example of racism, sexism, heterosexism, cissexism, classism, ableism, etc - I would not be able to live through one day. Marginalized people have to compartmentalize what they can and cannot fight.

  • Kind of glad as a 16 year old male, this is being brought to my attention. Personally I've never liked skinny big busted women. But I know friends whom have been affected by advertising and the constant search for perfection.

  • Isn't this a form of false advertising???

  • I think culture has ALWAYS been this fucked up( in different ways, though) , but still, I watch this and go FUUUUUUUUUU----

  • I like the fact that she touched the subject of black women as well. Not many people do this in documentaries because they are forgetting that this isn't an all "white" world. She is an intelligent woman unafraid to touch the subject of ethnic women as well. Very non-ignorant and realistic.

  • This material is just from the old documentaries, if you have watched them, she even takes direct lines from them

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